Actually research shows that most adolescents who are smoking are not attracted by “smoking” itself. For most of the time, they adopt the habit from their parents, neighbors or friends.Also,the propaganda of media has contributed a little bit(for example, if the actor he or she likes has made an ad for a certain brand of cigarette, then he or she may also want to give it a try). Sometimes they smoke in order to show their difference or rebellious spirit; and sometimes they smoke in order to fit into a certain social group. So smoking for adolescents seldom comes alone by itself, it is more like a combination of multiple factors.
Also,the advertisements about cigarette has changed a lot during time.Before, the images on handbills were focused on tobacco itself(for example, a bundle of fine tobacco surrounded by sunshine, or an image of a dozen cigarettes). Nowadays such advertisement is hard to see. Most time manufacturers would focus on the culture signal that the advertisement can convey with it (the culture, value, history and dignity).Sometimes the direct image of cigarette may not even appear in the advertisement. The cognitive meaning of tobacco(or cigarette) is becoming more and more detached from the object itself.Instead, it is becoming a culture symbol. Maybe this can be considered as another reason for why people would smoke(to fit in, to show personal identity and taste etc.).And such appended meaning can be very attractive to young people,since they are at a special period of their life and they are eager to assert their identity and personality through various channels.
source:Ali ,Khatidja. ADOLESCENT SMOKING CESSATION: THE INFLUENCE OF PEERS. 2011,UMI Number: 3485874
Also,the advertisements about cigarette has changed a lot during time.Before, the images on handbills were focused on tobacco itself(for example, a bundle of fine tobacco surrounded by sunshine, or an image of a dozen cigarettes). Nowadays such advertisement is hard to see. Most time manufacturers would focus on the culture signal that the advertisement can convey with it (the culture, value, history and dignity).Sometimes the direct image of cigarette may not even appear in the advertisement. The cognitive meaning of tobacco(or cigarette) is becoming more and more detached from the object itself.Instead, it is becoming a culture symbol. Maybe this can be considered as another reason for why people would smoke(to fit in, to show personal identity and taste etc.).And such appended meaning can be very attractive to young people,since they are at a special period of their life and they are eager to assert their identity and personality through various channels.
source:Ali ,Khatidja. ADOLESCENT SMOKING CESSATION: THE INFLUENCE OF PEERS. 2011,UMI Number: 3485874