Reasons for Women to Smoke?

     I've read a very instructive extract from a book called Biography of an Idea:  Menoirs of a Public  Relations  Counsel during my basic video class, it's content is focused on Promoting Lucky Strike Cigarettes to Women in the Late 1920s.     

     This article has revealed how the media and manufacturers can manipulate people’s attitude. But there are much more than this behind it. Lucky Strike targeted female smokers in order to expand their business, they used a bunch of methods, including change the fashionable color to green(to match the packet of its products), holding a Green Ball with celebrities dressed in green, and made a joint effort with fashion magazines(vogue), feminism movement ,texture industry; and psychoanalysts. People tend to criticize how media manipulate our will and mislead our judgment, but the fact is that nothing comes by itself. The media simply “setting forces in motion that would influence other forces;and the stage that allows the media to exert its influence successfully is built by all of us."

   People used to consider it is shocking for a woman to smoke. But as the emancipation of women has arrived , the flopper and feminism culture have become widely known,women want to try to show the world that they are as good as men. This includes promote smoking among women, since smoking has long been considered as men's privilege. Feminists consider cigarette as a torch of freedom and equality, an indispensable part of realizing the equality between men and women.

  This can also explain why the Lucky Strike's commercial activity of promoting
cigarettes to women could be so successful, since"nothing stands by itself".Like I mentioned before about why young people smoke in the previous blog, sometimes people would make such a choice, not due to smoking itself, but to use it as a symbol for certain purpose. Some of the female smokers are doing so to control the body weight(ballerina), some of the female smokers actually have never enjoyed cigarette, they merely use it as a torch to assert feminism, a kind of overcorrect emotion can be found here.